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Increase Your Legislative Impact in 3 Easy Steps

July 22, 2014

There is never a bad time to make it a priority to increase the footprint and impact of your legislative advocacy program - especially as crucial mid-terms approach.

Like email lists and Facebook, Twitter and social media followers, each new relationship (between elected officials and a stakeholder) and willing advocate you are able to identify permanently expands the potential influence and impact of your legislative advocacy efforts. Additionally, making the effort to identify your stakeholders' issue interests and positions and connections to community organizations noticeably expands your opportunities.

RAP Index has been designed to specifically harness technology to make the identification and management of the kinds of data points listed above a no hassle, turn-key process. However, the beauty of the suggestions that follow is that even smaller-scale efforts to cobble together your own process for capturing and maintain this kind of information will reap huge rewards for your advocacy program.

Happy Fourth of July Weekend From RAP Index

July 3, 2014

As we head into the Fourth of July weekend we wanted to take a moment to share the driving force(s) behind RAP Index.

As advocacy professionals, we believe our legislative process works best when there are as many passionate, informed voices contributing to the process as possible. We also deeply understand the challenges that come with finding and engaging those stakeholders who are interested and able to meaningfully participate. Above all else, RAP Index was created to use technology to solve these challenges.

Add Some Boom To Your Sparklers For More Effective Advocacy

June 30, 2014

Sparklers are as central to a 4th of July celebration as emails, tweets and Facebook posts are to modern legislative advocacy practice.

But do you really want to load up the family for a 20 minute sparkler display?

Probably not.

Sparklers are fun, inexpensive and can be handled by just about anyone but they lack the punch - and by extension the same level of effectiveness - of the big booms and crackles of the really effective fireworks. No one ever comes out of a big 4th of July celebration and tells everyone how amazing the sparklers were.

The RAP Index ROI

June 27, 2014

It's budget season for many organizations leading us to a question that often arises: what is the ROI of using RAP Index?

Let's face it, grasstops and grassroots professionals are often being asked to do a lot with a little when it comes to the advocacy programs they are responsible for. Combine this with the glazed look that sometimes covers the face of company or organization leaders when program specifics are discussed and you quickly realize the importance of being able to justify any advocacy-related expenditure.

Increase PAC Donation Effectiveness in 3 Steps

June 20, 2014

PACs are obviously a great way to support the elected officials who understand and work on behalf of issues critical to an organization and its stakeholders. There is a naked logic to them - when a legislator truly understands, is sympathetic to and helps to voice an organization's concerns on a given issue it would be ludicrous to expect that organization to do anything other than the most they can do to help that legislator get reelected.

While most PAC donations are still handled at the gut level, there is tremendous opportunity to leverage today's data-driven technology environment to make PAC donations and even more efficient and effective legislative advocacy tool. Here are three ways your organization could begin that process today:

Employee Activists: Key Takeaways

June 5, 2014

This week we conclude our deep-dive into Weber Shandwick's recently-released report on "Employee Activists."


Throughout this series, three things have become clear:

Supercharging Your Advocacy Education

May 29, 2014

We are approaching the end of our walk-through of Weber Shandwick's recent report on the rise of "Employee Activists."

This week, we continue discussing advocate education and what the report has to say about the often overlooked role it plays in recruitment and mobilization response rates. As we discussed last week, today's employees and stakeholders find themselves in a constantly changing organizational environment and your advocacy education efforts (or lack thereof) are instrumental in combatting the impact of these changes.

I Find Your Lack of (Advocate) Education Disturbing"

May 21, 2014

At times, finding enough willing advocates can be a daunting task. With recruitment activities often running full steam until the very end, it is understandable how developing a segmented, intensive advocate education can seem like an unnecessary luxury. In these moments we may even tell ourselves that our inability to educate will infuse advocate messages with an extra, credibility-boosting layer of naturalness.

However, as the recent Weber Shandwick report we have been discussing indicates, advocate education (or the lack thereof) efforts have far-reaching effects.
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